Tag: Marketing

Popov Agency: 2025 year in review – expanding Markets, Products, and Marketing muscle

We helped fintech and digital-product teams launch and scale across multiple regions by combining performance marketing, technical marketing, and hands-on “marketing on demand” execution.

read more

AI Marketing for Fintech: 2025 Playbook & Use-Cases

71 % of CMOs now budget US $10 M+ per year for AI marketing tech, up from 57 % in 2024

read more

Why your Fintech Startup needs a Fractional CMO

A fractional CMO for fintech is not a compromise. It’s a smart move that gives you access to senior leadership while preserving runway.

read more

Top 7 mistakes Fintech startups make with Paid Ads (and how to avoid them) in 2025

In this post, we reveal the 7 most common fintech advertising mistakes, plus a bonus one.

read more

Content Marketing for Fintech: From Zero to Thought Leader

Building a fintech content strategy isn’t about short-term hacks. It’s a system—when done right, it transforms your startup into a trusted industry voice.

read more