When an extra screen saves the funnel
The ability to look beyond standard conversion advice and find a solution that fits the local context is still essential when launching a lending product in a new market
Popov Agency: 2025 year in review – expanding Markets, Products, and Marketing muscle
We helped fintech and digital-product teams launch and scale across multiple regions by combining performance marketing, technical marketing, and hands-on “marketing on demand” execution.
Untypical languages: When Facebook can block and remove your ads
Meta’s moderation relies heavily on automation. And when the AI struggles to understand your ad language, it may default to flagging it as potentially harmful.
Asia Fintech Outlook 2025: Key Insights from the Philippines, Malaysia, Indonesia, and Vietnam
Southeast Asia remains one of the most dynamic regions for fintech innovation, and 2025 is set to be a pivotal year.