When an extra screen saves the funnel
The ability to look beyond standard conversion advice and find a solution that fits the local context is still essential when launching a lending product in a new market
Popov Agency: 2025 year in review – expanding Markets, Products, and Marketing muscle
We helped fintech and digital-product teams launch and scale across multiple regions by combining performance marketing, technical marketing, and hands-on “marketing on demand” execution.
AI Marketing for Fintech: 2025 Playbook & Use-Cases
71 % of CMOs now budget US $10 M+ per year for AI marketing tech, up from 57 % in 2024
Why your Fintech Startup needs a Fractional CMO
A fractional CMO for fintech is not a compromise. It’s a smart move that gives you access to senior leadership while preserving runway.
Top 7 mistakes Fintech startups make with Paid Ads (and how to avoid them) in 2025
In this post, we reveal the 7 most common fintech advertising mistakes, plus a bonus one.
Untypical languages: When Facebook can block and remove your ads
Meta’s moderation relies heavily on automation. And when the AI struggles to understand your ad language, it may default to flagging it as potentially harmful.
Localization in Fintech: Winning Global Markets Without Local Entities
In fintech, user trust = product adoption. And trust is built when the product speaks the user’s language - literally and culturally.
Content Marketing for Fintech: From Zero to Thought Leader
Building a fintech content strategy isn’t about short-term hacks. It’s a system—when done right, it transforms your startup into a trusted industry voice.