When an extra screen saves the funnel
The ability to look beyond standard conversion advice and find a solution that fits the local context is still essential when launching a lending product in a new market
Popov Agency: 2025 year in review – expanding Markets, Products, and Marketing muscle
We helped fintech and digital-product teams launch and scale across multiple regions by combining performance marketing, technical marketing, and hands-on “marketing on demand” execution.
AI Marketing for Fintech: 2025 Playbook & Use-Cases
71 % of CMOs now budget US $10 M+ per year for AI marketing tech, up from 57 % in 2024
Why your Fintech Startup needs a Fractional CMO
A fractional CMO for fintech is not a compromise. It’s a smart move that gives you access to senior leadership while preserving runway.
High-Risk Fintech in Africa: A Comprehensive 2025 Report
This report provides an in-depth analysis of the high-risk fintech landscape in Africa, the regulatory and operational hurdles, the countries with the highest growth potential, and the reasons why Nigeria,...