Welcome to the Founder’s Corner of Popov Agency, where fintech marketing visions become reality. 

I’m Viktor Popov, the heart and soul behind this agency, and I’m here to share not just my journey but the essence of what makes us stand out in the fintech world.

My adventure in marketing began over 15 years ago, deeply rooted in the financial sector. My path has been anything but linear from fintech to banking, forex, and micro-finance. It’s been a journey marked by a passion for launching and scaling startups, especially in the vibrant markets of Asia. Understanding the nuances of market entry, crafting expansion strategies, and mastering B2C marketing have been the cornerstones of my career.

At the core of my expertise is the development and implementation of global marketing strategies. I’ve always believed in the power of data analytics to drive decisions, maximize performance, and enhance ROI. Whether it’s through digital marketing channels like paid advertising, social media, email marketing, or SEO, my goal has always been to create sustainable growth.

Managing substantial marketing budgets, ensuring efficient resource allocation, and leading international teams have taught me the importance of fostering productivity and success across diverse cultures. My analytical skills have been my compass, guiding me through the complexities of both internal and external systems to make informed decisions.

In September 2023, I embarked on a new venture — founding Popov Agency. 

Our mission is simple: to assist fintech startups with market entry and help established companies optimize their marketing strategies for maximum impact. From analyzing marketing departments to developing strategies and generating traffic, our focus is on making a tangible difference.

At Popov Agency, we’re more than a marketing firm; we’re your strategic partner in the fintech landscape. With a focus on analytical skills, strategic thinking, and a deep understanding of the fintech market, we’re here to navigate the complexities of marketing in this dynamic sector. Our journey is about creating stories of success, innovation, and growth. Let’s embark on this journey together.