Category: Africa

Popov Agency: 2025 year in review – expanding Markets, Products, and Marketing muscle

We helped fintech and digital-product teams launch and scale across multiple regions by combining performance marketing, technical marketing, and hands-on “marketing on demand” execution.

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Untypical languages: When Facebook can block and remove your ads

Meta’s moderation relies heavily on automation. And when the AI struggles to understand your ad language, it may default to flagging it as potentially harmful.

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High-Risk Fintech in Africa: A Comprehensive 2025 Report

This report provides an in-depth analysis of the high-risk fintech landscape in Africa, the regulatory and operational hurdles, the countries with the highest growth potential, and the reasons why Nigeria,...

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Kenya’s Logbook Loan Market: Data-Driven Insights for Fintech Innovation (2025–2028)

Kenya's logbook loan market is projected to grow at a 23.3% CAGR, expanding from $347.8M in 2023 to $1.1B by 2028

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