Egypt Fintech 2026: a big lending opportunity – with bigger conditions
Egypt is a market worth watching closely, and potentially entering, but only with the right structure, the right niche, and a very controlled first phase.
Popov Agency: 2025 year in review – expanding Markets, Products, and Marketing muscle
We helped fintech and digital-product teams launch and scale across multiple regions by combining performance marketing, technical marketing, and hands-on “marketing on demand” execution.
AI Marketing for Fintech: 2025 Playbook & Use-Cases
71 % of CMOs now budget US $10 M+ per year for AI marketing tech, up from 57 % in 2024
Why your Fintech Startup needs a Fractional CMO
A fractional CMO for fintech is not a compromise. It’s a smart move that gives you access to senior leadership while preserving runway.
Top 7 mistakes Fintech startups make with Paid Ads (and how to avoid them) in 2025
In this post, we reveal the 7 most common fintech advertising mistakes, plus a bonus one.
Untypical languages: When Facebook can block and remove your ads
Meta’s moderation relies heavily on automation. And when the AI struggles to understand your ad language, it may default to flagging it as potentially harmful.
High-Risk Fintech in Africa: A Comprehensive 2025 Report
This report provides an in-depth analysis of the high-risk fintech landscape in Africa, the regulatory and operational hurdles, the countries with the highest growth potential, and the reasons why Nigeria,...
Localization in Fintech: Winning Global Markets Without Local Entities
In fintech, user trust = product adoption. And trust is built when the product speaks the user’s language - literally and culturally.
Content Marketing for Fintech: From Zero to Thought Leader
Building a fintech content strategy isn’t about short-term hacks. It’s a system—when done right, it transforms your startup into a trusted industry voice.
Kenya’s Logbook Loan Market: Data-Driven Insights for Fintech Innovation (2025–2028)
Kenya's logbook loan market is projected to grow at a 23.3% CAGR, expanding from $347.8M in 2023 to $1.1B by 2028